Introduced in 2007, AIM is the only UK conference, meetings and events industry accreditation of product and service quality assurance. The standard has been adopted by over 500 venues nationwide and ensures that venues and industry suppliers are fit for purpose and operate as decent and ethical organisations.
The AIM standard is divided into three levels ranging from entry to gold. The high level of engagement illustrates the industry’s commitment to delivering integral standards of service and unique experiences for their clients.
Nick Milne, Chair of the AIM development group said: “With the economy showing clear signs of recovery, the meeting and events industry must be well prepared and positioned to take maximum advantage of the opportunities lying ahead. Equally, procurement managers are more aware than ever of best practices on CSR, service levels and product quality. At such a crucial time AIM’s key messages and benefits need to be stressed loud and clear to a targeted audience of corporate, agency and government buyers as well as venues; we believe Triggerfish Communications is the right company to help us do this.”
Andrew White, managing director of Triggerfish Communications, commented: "We are delighted to work with the mia on this project. We are keen to promote AIM within our industry network and help them achieve their communications objectives. On a personal note, this account gives us the perfect opportunity to campaign actively for the implementation of quality standards and service levels in the sector.”