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Launch of new global research into Conference Ambassador programmes

Tony Rogers of Tony Rogers Conference & Event Services and Sue Beverley of CHS Group have launched the most comprehensive Conference Ambassador research that the Meetings Industry has ever seen.

The research, details of which have been sent to almost 400 convention bureaux and related organisations across the globe, is collecting information on the development and maintenance of Conference Ambassador Programmes and predicted future trends. The results will be presented by Beverley and Rogers at the next meeting of the UK and Ireland Great Ambassador Networking Group (GANG) in Cambridge, England on 27th March 2014.

Conference Ambassador Programmes are typically run by convention bureaux and aim to bring Association conferences to a region by working in partnership with key “ambassadors” from businesses, hospitals and universities in that area. They have seen a surge in popularity over recent years as destinations strive to compete for the lucrative Association sector events and recognise the value of working with Ambassadors from their destination to help bid for and secure congresses, conventions and similar events.

The 2014 research is being conducted by online survey and contains questions on volume, value, method of recruitment, key sectors, major wins and benefits to the organisation and Ambassador, as well as identifying potential future trends. The research is a follow-up to the 2010 research that Beverley and Rogers carried out.

Sue Beverley explained: “We have already had responses from destinations such as Dubai, Poland, Belfast, Manchester, Nice, Geneva and other key destinations. From our work with destinations we know that Conference Ambassador Programmes have grown tremendously over the last 3 – 4 years and we are working with our colleagues from destinations worldwide to identify best practice and key success criteria. Whilst this is now a key area for many convention bureaux, it is recognised that there is little advice and support for destinations. This research is a way of ensuring that all destinations can share best practice and compare their programmes.”

Anyone wishing to partake in the research can do so by following this link and completing the survey online The deadline for responding is the 28th February.

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