The new division, Ashfield Commercial & Medical Services, combines eight service areas, including meetings and events, under the Ashfield division umbrella. By bringing together highly successful individual business brands, such as Universal WorldEvents, the Ashfield brand can provide even more value to clients through a cross-functional business approach.
As part of this transition Universal WorldEvents, will officially become Ashfield Meetings & Events.
The agency will continue to deliver highly successful events with the certainty and impact that has become synonymous with the Universal WorldEvents brand. Their vision remains ‘to be recognised as the leading international specialist, and partner of choice, in healthcare meetings and events.’
Nicola Burns (Global Managing Director) said: “We have been working in partnership with the Ashfield group of companies for quite some time now and established an excellent team spirit. This is a natural progression for our brand, our staff and our clients. The transition will be aligned with a number of back office processes and initiatives that will bring about synergies in our operational effectiveness and business development. It will make us more attractive to clients and we will be able to provide enhanced and complimentary services, such as healthcare communications, across a wider geography.”
Head of Sales and Marketing, Luke Flett, said: “The new branding has now been implemented and staff across our global offices in the UK, US, mainland Europe and Asia came into work in the morning to be greeted by new signage, posters, screen savers and other branded materials.” Over the next few months the agency will be putting in place a number of face to face activities with staff across its various offices. “Employee engagement activity will definitely form a key part of our internal communications activity”, Flett commented.
The agency also intend to launch a secondary brand in the first half of 2014 to position their fast growing engagement and live event services to market. This includes creative, production, digital and communication offerings. Burns commented ‘It is now commonplace for our clients to work with our internal engagement team. We are regularly creating immersive experiences, environments and event programmes that deliver a return on client objectives and strategically this is the best means for us to showcase our capabilities.”