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Southport Conferences and Davies Tanner collaborate on UK Business Extension Research

Southport Conferences, the North West based convention bureau has teamed up with business tourism specialists and communications agency Davies Tanner to create a research project looking at the habits of business travellers and their desire for extending business trips for leisure. 

The team at Southport Conferences have called on Davies Tanner to help devise a project that would look closer at the behaviour and popularity of business extenders in the UK. The initiative aims to analyse how visitor programmes can be made more attractive for the business traveller, establish the sort of trip that would best suit an extension and look at opportunities for driving revenue in the area.  

Southport has always been a popular destination for both business and leisure visitors, with its cosmopolitan costal location, outstanding golf facilities along ‘England’s Golf Coast’ as well as other attributes such as Aintree Racecourse and top restaurants and accommodation.  

Steve Christian, Principle Marketing Officer, Southport Conferences explained; “Over the Autumn months of 2013 we embarked on a very successful ‘Stay and Play’ campaign targeting business travellers and encouraging them to extend their visits in Southport for leisure.”  

He continued; “As a result, we strongly feel the desire is there for business extenders but we want to take this knowledge further, along with the support of Davies Tanner and our members to see actually what shape these visits take, their duration, format etc and in turn make sure our offerings are as accessible as possible for the business traveller to utilise.”  

Alistair Turner, PR Director at Davies Tanner; added; “We are delighted to be partnering with Southport on this research, the topic of business extenders is cropping up more and more within our industry, so there is real potential that this report will prove to be of some considerable value to the sector. We have had positive feedback to the project so far and lots of interest in the results, it’ll be great to see this develop and the outcomes from it.”

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