Based on Champagne consumption at events organised by Moving Venue in the second half of 2013, the caterer reported that sales of Champagne overtake Prosecco. While Prosecco had been the drink of choice during times of financial austerity, Moving Venue has verified a reversal in trends as the financial climate fizzes back into action and Champagne makes its comeback.
Between July - December 2013, celebrations and award ceremonies organised by the caterer saw sales of Champagne increase by 38% year on year.
The trend is underlined by wine suppliers to Moving Venue, The Vintner, who has seen similar patterns across the capital. The Vintner has noted a 26% increase in trade sales of Champagne since 2011’s economic decline. Conversely trade sales of Prosecco peaked in May/June of 2013 and subsequently decreased by 18% in the second half of the year.
The UK has traditionally been one of the highest importers of Champagne and 2014 is set to return to form. Jean Francois Clouet, French Champagne producer, said: “A combination of a high quality wine with an exceptionally high yield in 2010/2011 coupled with the UK economy gaining more strength means Champagne producers are forecasting a UK export growth of 36% in the coming year.”
Richard Beggs, managing director of Moving Venue commented: “Champagne has long been a mark of celebration and luxury; a more ebullient outlook in the capital is clearly being reflected in what we are seeing for 2014’s events. And the outstanding harvest in 2010/11 means that there will not be a scarcity of quality Champagne to fuel this renewed air of confidence”.
Celebrating its 30th year in 2014, Moving Venue has built a longstanding customer base in the corporate market as well as with charities and event agencies. The company has been responsible for catering at high- profile events including Man Booker Prize and Barclaycard Mercury Prize awards as well as charity events for Help the Heroes and Unicef.