UK visitors to Adriatic hotspot up 23 per centAccording to figures released by the Croatian National Tourist Office (CNTO), 409,025 Brits visited Croatia in 2013, a rise of 23 per cent on 2012.
The UK & Ireland saw the biggest percentage increase in visitors to the destination in 2013 and combined they are now in Croatia’s top four priority markets, with Germany, Austria and Scandinavia.
This rise comes on top of a 23 percent year-on-year increase in UK visitors in 2012 and points towards another successful year for the destination.
“2013 saw us record another big boost in visitors from the UK and we have now had three consecutive years of growth from the UK market to Croatia,” said Tonko Rilović, UK and Ireland Director of the CNTO.
“We are determined to build on this throughout the next 12 months and have prioritised the UK & Ireland markets for focused activity in 2014. Croatia is becoming a year-round destination and we are placing emphasis on those destinations that can be visited pre and post high season,” added Rilović.
“2014 will see us secure our position as one of the top short-haul destinations for UK travellers and it’s not just our stunning coastline that is appealing to Brits. Our historic cities, eight national parks and growing number of cutting edge and affordable music festivals are making Croatia the ‘go-to’ destination for intrepid adventurers, cultural voyagers and all-night ravers,” concluded Rilović.
A number of new flight routes have already been added to the 2014 calendar with Jet2 announcing direct flights from Manchester and Edinburgh to Pula, while Aer Lingus will also fly to Pula from Dublin.
Ryanair has also expanded its routes to Croatia with summer flights from London Stansted to Osijek and both Norwegian Air and British Airways increased the number of departures from London Gatwick to Dubrovnik.
With these new departures, plus Croatia’s ever-growing variety of affordable accommodation, including modern hostels, quirky B&Bs and luxurious five star hotels, the Mediterranean hotspot is set to continue its growth in 2014.