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Grass Roots aligns Asia offering with core strategic priorities

Grass Roots, the world’s leading provider of employee and customer engagement solutions, announces a new approach in the APAC region as it focuses on one of several core strategic priorities for 2014 and beyond.
Steve Saxty, who has been running the Grass Roots APAC operation, based in Singapore, for the last four years, will be stepping into a new role in Shanghai as Vice President, Strategic Partnerships, Asia. His attention will be centred on developing relationships in the region.

The Singapore office will continue to build on progress to date, under the leadership of Daniel Sherrington in a Sales & Client Relationships role, and with Martin Hill looking after the Finance & Operations functions. Grass Roots will be collaborating with its parent company WPP, and other partners, to increase revenues in Asia and to achieve superior profitability. The details of those joining forces with Grass Roots, and the mechanics of the arrangements, are to be confirmed in the coming weeks.

Saxty is keen to exploit the enormous opportunities in the region, and comments, ‘’Grass Roots is market-leading in its core services, and expanding our horizons by working with partners will enable us to provide value to many more clients. Integration and consolidation will enable bigger accounts with increased strategic importance, and our research shows that clients in APAC have an increasing appetite to outsource their requirements for employee-based solutions.’

Grass Roots CEO Richard Bandell is also looking forward to realising the further potential of the business in cooperation with some highly-regarded partners: ‘Grass Roots in Singapore and China has solid foundations and some excellent clients. We want to build on existing relationships and forge new connections in the Asia region. Our vision for growth is ambitious, and entirely achievable with the right talent in the right place. I believe we are making great strides with our Asia Pacific operations now, and in cooperation with some extremely well-established local partners we will be able to significantly enhance the value we deliver to our clients.’

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