More than 200,000 people lined the banks of the Thames and millions more tuned in to watch BBC One’s live coverage of the spectacular, which is a great global showcase for the iconic city and its dynamism and creativity.
Through the partnership between the Mayor of London’s Office and Vodafone, revellers on the banks of the river witnessed the world’s first multi-sensory firework display where exotic fruit flavours, synchronised special effects and colour-changing LED wristbands were added to augment the firework display - adding an extra dimension to the midnight spectacular.
Kevin Austin, Assistant Director of the Mayor’s External Relations unit at City Hall, commented: "We are delighted with how well the Mayor's fireworks display went. The pyrotechnics and lighting were as thrilling as ever, but the multi-sensory element made it an even more memorable event, putting London at the vanguard on the international stage. It was a brilliant start to 2014."
The display itself was designed in collaboration between Jack Morton and Titanium Fireworks. The music soundtrack to which the display was choreographed was curated by Jack Morton's creative director, David Zolkwer and was produced by Bounce Ltd. The eclectic soundtrack was designed to be very much ‘of London’ to provide a fun and quirky mix as the backbone rhythm for the display.
Jim Donald, Project Director, Jack Morton Worldwide said: “It is an incredible honour to work with such a talented team, creating this iconic and spectacular event for a whole decade. Helping bring to life a unique moment of celebration for our capital, an event which has become one of the most eagerly anticipated New Year’s Eve experiences in the world, is a wonderful opportunity.”
As well as working closely with the Mayor's Office, Jack Morton Worldwide worked in conjunction with multiple organisations across the capital to deliver the event. These included: Metropolitan Police, British Transport Police, Westminster City and Lambeth Borough Councils, Transport for London, The Port of London Authority and London Ambulance Service, London Fire Brigade and many more.
Picture: © Mark Livemore