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HBAA widens reach with Barceló Hotels & Resorts International

The HBAA’s International Charter has welcomed a new signing from Barceló Hotels & Resorts International. Over 20 international groups signed up together with a host of independents, having signed an international version of the HBAA Code of Conduct providing guidelines for best practice.

The International Charter, launched in May 2012, has been spearheaded by the HBAA as the means to enhancing the volume and value of business placed by UK agents into overseas properties and delivering an open and mutually beneficial platform for conducting business. The HBAA International Charter covers the key elements involved in securing international meetings and events, from enquiry response times and commission levels to payment terms. The HBAA’s reach now spans 60 countries, including France, America, Hungary, and India.

Barceló Hotels & Resorts International joins IHG, Starwood Hotels, Dolce Hotels & Resorts and other independent properties and worldwide property chains to have signed the International Charter. The hotel chain has over 143 hotels in 16 countries; 40 of these MICE-focused groups are now affiliates of the Charter.

Steve Ockerby, International Projects Chair of the HBAA, said: “We’re delighted that Barceló Hotels & Resorts International has signed the International Charter. The HBAA is an important influence within the UK events industry, and it’s great that we’re continuing to extend that into the worldwide meetings and events market.”

Chris Carr, head of international MICE sales North, Barceló Hotels & Resorts International, commented: “We are extremely excited to have signed the International Charter and see it as a great way of strengthening our relationships with agents within the UK. With 143 venues worldwide, we look forward to making use of the valuable networking opportunities via our partnership with the HBAA and developing relationships that will drive international business to our hotels in the long term."

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