The event, entitled ‘The Business of Getting Business’, will offer: tips for destinations, venues and hotels on compliance and insight into how rules on a global level are interpreted at a local level; advice on how associations can attract younger generations to their event; and how businesses can meet client expectations in the current climate.
Professor Paul Redmond from the University of Liverpool will be the opening speaker for the event. Professor Redmond is one of the country’s leading experts on generation theory and the graduate labour market. His research into the impact and expectations of Generation Y on the workplace has featured in most leading UK newspapers and he has presented at numerous events and conferences both in the UK and overseas.
ICCA UK and Ireland Chapter’s Chair, Kerrin MacPhie, says: “The ICCA UK and Ireland Winter Debate is a great networking opportunity and we are excited about the content programme on offer. Understanding compliance and how different rules apply globally is a challenge for many in the meetings industry as is how to attract new generations to events in this day and age, so we hope to give delegates practical advice and tips that will help them to maximise their business opportunities.”
The debate will also hear from Ambassadors that have successfully won business, why they bid, what the gains are and the legacy that hosting a prestigious international conference can leave.
This event is for anyone in the industry interested in and affected by compliance, ambassador programmes and bidding for events who want some practical, best practice, tips from industry colleagues in a very relaxed environment. It is open to members of fellow industry associations.
Kerrin MacPhie adds: “The publication of the All Party Parliamentary Group (APPG) UK Events Industry Inquiry report has highlighted the fact that we should speak with one voice about our industry and I do hope that those attending this debate will experience, first hand, the passion and enthusiasm that ICCA UK and Ireland events create.”