Antoinette Allison, of Pure Luxury Transportation, earned the 1,000th Sonoma County Certified Tourism Ambassador designation during the program’s Dec. 12 class, held at the Vintners Inn in Santa Rosa.
“I’m thrilled,” Allison said, after it was announced. “I think the CTA program is so fabulous for our county and it’s a perfect opportunity to learn more about our destination.”
Calling Sonoma County, specifically Santa Rosa, home, Allison added, “We have so much to offer visitors in Sonoma County. It’s truly a destination unlike any other. I’m proud to live and work here.”
SCT began offering the program in October 2012, with the goal of certifying 500 CTAs in the first year. The goal was met in six months. More than 900 CTAs were certified before the program’s first anniversary.
The aim of this national professional program is to showcase Sonoma County and improve visitation by inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience.
The premise is simple: If front-line employees and volunteers (those who come into immediate contact with the visitor) provide quality service, visitors are more likely to have a positive experience.
“Visitors who have a positive experience are more likely to return,” said Mo McElroy, who heads up the CTA program for Sonoma County Tourism. “And they will share their perceptions with their friends. Everyone benefits – visitors, hospitality workers and their employers, and the local and regional economies.”