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CWT invites Travel Managers to “Take the CWT Challenge” in 2014

Carlson Wagonlit Travel (CWT) released a board-game themed infographic and complementary video inviting travel managers to “tick all the boxes” to discover winning strategies and new ways of maximizing their travel programmes.

The infographic was created using replies from CWT’s annual survey*, and shows mobile strategy is an area ripe with opportunity in EMEA, with 21 per cent of travel managers ranking it high priority.

Key challenges and opportunities highlighted in the infographic:
• Finding innovative ways to generate savings such as tackling roaming fees for travellers on the road, an often overlooked opportunity for secondary savings.
• Developing mobile strategy, a crucial element in maintaining an efficient and effective travel programme while enhancing the traveler experience. Almost 90 per cent of those surveyed said they would be interested in including mobile hotel booking in their travel program.
• Further promoting the travel programme by using gaming techniques to increase traveller engagement or by connecting with travellers on social media, which 50 per cent of those surveyed said they would look to do in future, compared with just 10 per cent currently doing so. 

“This year, we received the most responses to-date to our travel management priorities survey, giving us fantastic insight into what’s coming for travel programmes next year,” said David Moran, executive vice president, Global Marketing & Enterprise Strategy.

Moran continued, “It’s going to be an exciting challenge as travel managers look to marry up the consumerisation of business travel, including the ever-increasing use of mobile apps, with money saving opportunities. We’re working on new products and services to help them do just that.”

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