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Great Hotels of the World announces new strategy; appoints new Regional Sales Director

Great Hotels of the World, the global hotel sales and representation company, has announced a new shift in focus in response to changes in the hospitality industry. The company’s new direction moves it away from the traditional representation model into a next-generation meeting and incentive sales organisation. 

To facilitate this, Great Hotels of the World has appointed Stephanie McNichol as Sales Director to head up GHOTW’s successful meeting and incentive sales team in London. Stephanie arrives with a tremendous pedigree in the MICE sales industry. For the last seven years she was Director of MICE Sales for Orient Express Hotels, Trains and Cruises.  Prior to that she worked in senior MICE sales positions for Fairmont Hotels and Le Méridien Hotels and Resorts.

Says Stephanie: “I am delighted to join the team at GHOTW at such an exciting time as we continue to grow our collection around the world. Our strategy is very much focused on the groups market, and we are confident that this will expand our portfolio of unique and independent hotels. I’m also looking forward to strengthening our team of group specialists in order to achieve these goals.”

Great Hotels CEO Peter Gould says “We are very lucky to have Stephanie. She will oversee the transition of the company into a European sales organisation in the M&I sector, rather than the representation company it has traditionally been.”

The company will continue to provide reservation, sales and marketing services for its portfolio of independent hotels, and develop its range of innovative technology solutions.

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