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PCMA partnership to grow business events industry in the Sultanate of Oman

Oman Tourism Development Corporation (Omran) and AEG Ogden have announced a partnership with the Professional Convention Management Association (PCMA) aimed at establishing the convention and business events industry as a key economic driver for the Sultanate of Oman.

Omran was established by the Government of Oman to deliver major projects and manage its assets and investments in the tourism sector including the Oman Convention & Exhibition Centre that will be operated by AEG Ogden.

Internationally renowned PCMA with 6,400 members and 50,000 customers and the leading meetings industry educator has been engaged to provide training to supply chain in readiness of the opening of the Oman Convention & Exhibition Centre in 2016.

The education offerings will be provided through PCMA’s globally recognised accreditation training programmes that address the key areas of sales development, service development and meeting logistics. The programmes will include Certified Association Sales Executive (CASE); Convention Services Manager (CSM); Digital Event Strategist (DES); Certified Meeting Professional (CMP Online).

PCMA will also stage two advisory summits with senior meeting executives with selection aligned with the Sultanate’s key economic sectors. 

The first will be tailored for Oman and the meetings industry across the Sultanate to assist in further development and education of Omani associations/NGO’s while the second will be dedicated to increasing meetings business from North America and other global markets. These summits are designed to foster international relations, peer to peer knowledge exchange and connect the Omani community to a diversified set of global industries.

Another important component of the partnership is marketing of Oman and its new Oman Convention & Exhibition Centre. This will be largely accomplished with the global strength of AEG Ogden using PCMA as one of its platforms. Oman will be showcased starting at the 2014 PCMA Convening Leaders in January with a variety of marketing opportunities, direct client dialogue, brand awareness and exposure.

PCMA’s Chief Operating Officer, Sherrif Karamat said his organisation was continually looking to increase engagement globally through a range of high level educational offerings. Oman’s vision of a knowledge based economy is the ideal business fit with PCMA’s direction and core products. 

“By providing more diverse perspectives in education and cultural resources, it will support our Member’s needs, and at the same time making the business events industry stronger. It is critical to understand that PCMA, Oman and AEG Ogden collectively will spearhead the development of the Sultanate’s meeting industry,” said Mr Karamat.

Omran CEO Wael Al Lawati said the Oman Convention & Exhibition Centre will be a serious player in the highly competitive global business events.

“We believe a key selling point for Oman and the Oman Convention & Exhibition Centre will be the ability to deliver first-class events that showcase the traditional and unique Omani hospitality. PCMA‘s global direction is a perfect match for our vision to provide global accreditation and training platforms. Together we will share Oman’s story with the world,” Mr Al Lawati said.

AEG Ogden’s Director of Convention Centres, Geoff Donaghy said it was the first time PCMA has entered into such a partnership to establish a green field convention destination outside of North America.  

“The global expertise of AEG Ogden and the strength of PCMA’s network will ensure a very powerful alliance for Oman and the centre,” Mr Donaghy said.

The partnership will commence on January 1, 2014.

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