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Mobile technology signals the way forward for the Taylor Lynn Corporation

Following a 30% increase in visitors to its mobile users website over the last 12 months, Manchester based event management company, the Taylor Lynn Corporation (TLC), has invested in a brand new version of its website dedicated specifically to clients using the latest in mobile technology.

The new site - www.tlc-ltd.co.uk - focuses primarily on the extensive galleries of professional photography taken at TLC’s events with the use of smooth flow images, and with text kept to a minimum, the site also maximises the image size on screen to enhance the viewer’s experience.  With the use of jquery flexislider technology, TLC has added the option of touch screen swipe and zoom features which are common on all today’s smart phones and tablets.

‘Our initial mobile user website has proven far more popular than we envisaged, with nearly one third of all of our web traffic now coming through the site’ commented TLC managing director Liz Taylor

Liz added: ‘I realised that these were web users that would not have been able to view the main TLC site on their I-pads or Blackberry, so we were reaching a completely new online audience.  It also became clear that the mobile site was being used equally by busy corporate and high-end private clients to look at the styling and creative elements that we offer in our events, so we needed to ensure that they had the best possible view of our image galleries.

‘It was therefore essential to try and grow this new market of mobile users by investing in upgrading the site to take advantage of the latest touch screen technology in our image galleries, but also to offer users an enhanced experience that will keep them returning to the site.  I believe we have achieved both.’

David McLindon of the website’s designer ABC Advertising Partners said: ‘We have focussed the design on the array of event images that showcase TLC’s work, but weaved in the best of the mobile technology features.’

‘The addition of a social media maketing programme and new company blog has also helped to drive hits on both the main TLC site and mobile site to a new high, attracting over  1900 new users each month plus a high rate of return users.’ 

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