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SCB and Hilton Kuching partner for the 7th Anak Sarawak Appreciation Award

Sarawak Convention Bureau (SCB) has announced its partnership with Hilton Kuching for the 7th Anak Sarawak Appreciation Award (ASAA) to be held 30th November 2013 at the Dayak Bidayuh National Association (DBNA). The Anak Sarawak Appreciation Award is a themed event. Thus, for 2013, the theme will be “The Bidayuh Feast of Triumph: Selanting Kuning and the Dragon King”; celebrating the award winners with wonderful people, delicious food, great music and a spectacular display of Sarawak’s best and most talented entertainers.

Mr Mike Cannon, Managing Director of SCB commented, “We’re thrilled to be working with Hilton Kuching for the ASAA. This partnership shows that the Business Events industry of Sarawak is keen to make a difference, raise industry standards and Sarawak’s profile as a Business Events destination.”

“This is also a good opportunity for Hilton to showcase what they can offer, not only to the award winners, but also to industry partners within the State and Malaysia as a whole,” he added.

As the official F&B and accommodation provider for the award winners, Hilton Kuching will prepare a feast for the night’s festivities. The menu will showcase the hotel’s versatility in preparing fine cuisine, at the same time ensuring the award winners are treated with Sarawakian hospitality.

Ms Angela Tan, Director of Sales for Hilton Kuching commented, “We are delighted to be partnering with SCB for the ASAA ceremony as this will allow us to reach a wider clientele through extensive networking on the award night and the marketing and promotion of this event.”

In line with its policy to attract marketing partners, in 2014 SCB will be working with a different industry partner so as to showcase the versatility and capability of Sarawak’s Business Events industry.

Initiated by SCB in 2007, the ASAA has since been a much lauded award night designed to acknowledge industry members, suppliers and the media for their extraordinary passion, leadership and commitment in building up the local Business Events industry. Categories introduced include: The Anak Sarawak Outstanding Achievement Award, The Best Venue of the Year, The Best Supplier of the Year, The Best Incentive Program of the Year, The Best Conference of the Year, The MICE Sarawak Global Appreciation Award and Malaysia MICE Journalism Award (MMJA) - MICE in Sarawak.

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