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Big Bus Tours Ltd reveals new global brand and switches into the fast lane for global expansion

Big Bus Tours Ltd. has created one unifying global brand, Big Bus Tours, following the merger of The Big Bus Company and Les Cars Rouges in 2011. The new brand roll out is expected to be fully complete by the first quarter of 2014.

Big Bus Tours becomes the single brand representing the merged operations of Les Cars Rouges, Open Top Sightseeing Tours and Big Bus Tours, creating the world’s biggest operator of high quality hop-on, hop-off sightseeing tours. The company has seen rapid growth in the last two months with new operations recently launched in Vienna and Istanbul. 

The new brand and livery clarifies the ownership of the business and supports its drive for greater customer recognition and to become acknowledged as the global market leader in this sector.

“Our new company branding and livery effectively communicates our new identity. We wanted to showcase our contemporary new look whilst retaining an element of the history and heritage sitting within the newly formed business,” explains Gerry Price, Commercial Director, Big Bus Tours.

“We were keen to create one consistent brand which can be easily recognised around the world and which reflects where the business has grown from. We are proud to be known as one of the best ways to explore a city, whether it’s London or Las Vegas, and we are looking forward to what the next 12 months has in store.”

Big Bus Tours is committed to expanding its distribution via the travel trade and has grown its global sales and marketing teams.

Big Bus Tours is the largest operator of hop-on hop-off sightseeing tours in the world and currently operates in 15 cities across three continents – Europe, Asia and North America. The company has a combined fleet of over 300 buses carrying in excess of four million passengers per year.

Big Bus Tours’ sightseeing formula has been designed to provide a flexible approach to city discovery and the company is proud to act as an ambassador for each of the cities it operates in.

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