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Insignia PR defines a new vocabulary for public relations  

Insignia Worldwide, the renowned branding and communications agency, debuts its new PR division, dedicated to the luxury travel, hospitality and lifestyle segments

The debut of Insignia PR sets ablaze a new category of specialist public relations firms in the Middle East. Focusing primarily on the luxury travel, hospitality and lifestyle industry, Insignia PR will provide representation for destination brands, including international hotel groups, boutique properties, leading restaurants and lifestyle venues and the arts and culture segments.

Over the past decade Insignia has earned the enviable position of being the leading brand, communication and creative services agency, dedicated to luxury, travel and lifestyle brands. Headquartered in Dubai with offices in London, Delhi and Sydney, the agency currently works with over 60 hotels across 20 countries, 120 restaurants 30 lifestyle destinations.

Established in 2003 by Founder & CEO, Gaurav Sinha and Co-founder & Director Lucy Bruce, the agency boasts a exemplary list of clients with some of the world’s most revered brands including, Jumeirah Hotels & Resorts, The Address Hotels, Conrad, Waldorf Astoria, Kempinski Hotels & Resorts, Fairmont Hotels, Hilton Worldwide, Starwood Hotels, Anantara Hotels & Resorts, Le Meridien, Armani Dubai, and Dubai Tourism.

“Our strength lies in our deep-rooted understanding of the inherent complexities within the travel and hospitality industry. We speak the language of travel & lifestyle fluently as we understand consumer dynamics, key feeder markets, seasonalities and segmentation. You have a refreshing new perspective on PR services when you complement this knowledge with our insights about the region, our ability to influence media as well as the market, and our imagination to deliver creative and compelling messaging platforms” explains Sinha.

Inspired by the two successful launches of the hospitality consultancy Insignia Hospitality Solutions, and Insignia Travel Media Group, the region’s only media buying service specializing in the travel industry, Sinha was determined to provide his existing clients and others in the hospitality industry with an innovative new approach to public relations. The launch of Insignia’s new PR division also marks its 10-year anniversary.

“We have been in business of enriching brand experiences for over a decade now, we work with brands from inception to success and that’s what makes us particularly effective. We have provided pre-opening support to over 19 hotels in 10 countries and it was time to add PR to our disciplines as we noticed a clear need in the market for specialist PR and representation services” adds Sinha.

Falling under the well-established Insignia brand, the PR division is set to take the company to new heights with its recent expansion.

The agency’s strong international media relations and its extensive network of personal media contacts and influencers across the GCC, UK & Europe, Russia, Africa, Asia & the Americas allows for optimum global brand awareness for clients.

“In PR, ‘communication’ is passé. We create worthy ‘conversations’. Deep and meaningful dialogue between brands and consumers that is culturally attuned, insightful and relevant. We believe the term PR needs to evolve to ‘Performance Recognition’, ‘Perpetual Relevance’ and ‘Profitable Returns’, not just glorified press office services.

At the helm of Insignia PR is Director Gabriela Asquith, who has surrounded herself with an ensemble of creative writers, strategists, and more importantly, storytellers.

“Our foremost strength lies in our international media relations, promoting homegrown brands across the world and connecting international brands to this region. Our philosophy of creating worthy conversations is very powerful as it enriches brand stories in a manner that allows consumers to interact, not just receive messages” says Asquith.

Progressive, insightful and influential in its approach, Insignia PR promises to reinvigorate the public relations domain and offer travel, hospitality and lifestyle brands a truly international perspective in addressing their brand communication needs.

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