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ATP Event Experts experiences surge in Sochi Olympic enquiries at 100 Day milestone

Speed skating and snowboard slopestyle revealed as two of the most popular events

With just 100 days to go until the start of the 2014 Sochi Winter Olympic Games, corporate travel and events business ATP Event Experts, has reported exceptional demand from people wanting to experience the Games.

ATP Event Experts revealed that the sports and events receiving the most amount of interest so far include perennial Winter Games’ favourites, ice hockey and Alpine skiing, as well as snowboard slopestyle, one of the new sports to debut for the first time at the 2014 Games.

Jeroen de Roever, Manager, Group Sports Strategy, the ATPI Group commented: "In less than 100 days Sochi will welcome the world’s top athletes to compete in the 2014 Olympic Winter Games and, unsurprisingly, it’s the fast-paced, unpredictable events that are proving the most popular to date.

“From a corporate hospitality standpoint, every summer and winter Olympic Games presents their own unique set of opportunities and challenges depending on local circumstances and cultural nuances. We’ve spent the last few years advising our clients of the options available for Sochi 2014. It is only three months until the event and we urge anyone looking to be associated with the Winter Olympics to not leave their planning any longer. Of course, everyone wants to be part of the Winter Olympics, and so it’s an incredibly exciting – and busy – time of year.”

As a leading sports hospitality programme organiser and Authorised Ticket Reseller in The Netherlands, ATP Event Experts has sold thousands of tickets to the Games. These numbers place it as one of the top three Olympic Experience Companies in the world to bring groups and supporters to the Russian resort town. Parent company the ATPI Group has an impressive track record of moving sports stars and teams around the world, and since the Nagano Winter Games in the year 1998, has moved over 90,000 athletes, fans and sponsors over the course of nine summer and winter Olympic Games.  

ATP Event Experts provides tailor made hospitality packages that include transportation, accommodation, entrance tickets, local transfers, meals, excursions and local side programmes that can include anything from seminars, to networking meetings to exclusive VIP parties. Due to the nature of the Games and the massive demand from all corners of the globe, ATP Event Experts’ philosophy has been to keep its corporate hospitality packages as flexible as possible, with programmes ranging from 24 hours up to the entire period of the Olympic Games.

Part of the ATPI Group, one of the world’s fastest growing corporate travel and events businesses, ATP Event Experts is a specialist business that delivers creative events and corporate hospitality programmes across the incentive, conferences, meetings, group travel and sports sectors.

Other sporting clients of the ATPI Group include the English Football Association, The Glasgow 2014 Commonwealth Games, the Welsh Football Association, a range of international sports sponsors and a number of leading stars from the worlds of golf and motor racing. The ATPI Group has over 60 offices around the world, and has successful operations in corporate travel, corporate event management, online travel technology and specialist travel management for a number of key industries including the sports, energy and shipping sectors.

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