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Dubai Convention and Events Bureau attends two premier business event exhibitions in United States

A delegation from the Dubai Convention and Events Bureau (DCEB), a division of the Department of Tourism and Commerce Marketing (DTCM), recently attended two of the premier exhibitions of the international business events sector – as part of the continual strategy to build partnerships within the sector and further Dubai’s reputation as a major business events destination. .

Attending the BestCities Client Workshop, held in Houston, Texas, and IMEX America, in Las Vegas, Nevada, the delegation met with prospective clients and shared knowledge, techniques and best-practice with other leading groups from around the world.

The BestCities Global Alliance Workshop (October 10-13, Houston, Texas) provided the opportunity to liaise with some of the world’s leading practitioners in the planning of international association meetings and to share knowledge and best-practice with other leading groups from around the world. A key focus of DECB in the coming years is to further improve Dubai’s position as a destination for international association meetings since hosting such events has a considerable economic impact as well as strengthening the Emirate’s reputation as an international knowledge hub.

During the Workshop, the delegation met with nine association executives from industries ranging from pharmacology to journalism. Attending the workshop provided a valuable chance to present Dubai’s offerings as a business events destination and to build important relations with the association executives. As a result of attending the Workshop, DCEB were given the opportunity to bid for at least five significant medical congresses, demonstrating Dubai’s growing reputation as the host of events within the global medical industry.

The DCEB delegation then travelled to Las Vegas for the 3rd edition of IMEX America (October 15-17), one of the world’s most prominent exhibitions for the incentive travel, meeting and events sector. Leading a group of 19 partners from Dubai’s business events sector, including hotels, Destination Management Companies and Professional Congress Organizers, DCEB highlighted Dubai’s status as the regional events hub for the Middle East, North Africa and South Asia. A highlight of DCEB’s participation in the exhibition was partnering with Emirates Airline to host a cocktail reception and Cirque du Soleil show for selected planners, demonstrating the close partnerships which exist between private and governmental entities within Dubai: a key strength of the Emirate’s destination offering.

Hamad Mohammed bin Mejren, Executive Director of Business Tourism for the Department of Tourism and Commerce Marketing (DTCM) commented: “These two events presented a wonderful opportunity to both share and understand the latest advances in the international business event sector and to promote Dubai’s superior business events destination offering. Our location, accessibility, infrastructure, hospitality facilities, integrated city-wide approach to hosting events and knowledge-base, provides us with the opportunity to move beyond being the regional events hub and become known as a global destination for business events.

Our on-going strategy is to position Dubai as the destination of choice for businesses within the Americas to exhibit to and trade with businesses in the Middle East, North Africa and South Asia region and further afield to China and India. We were delighted to share and exchange our thoughts, insights and ideas with our BestCities Global Alliance partners and to join with our partners from the Emirate to represent Dubai at IMEX America, continuing a busy year for the DCEB, which will have taken part in more than 32 international road shows by the end of 2013.”

The BestCities Global Alliance consists of convention bureaus that deliver the world's best service experience for international association meeting planners. As well as Dubai, these world premier meeting destinations include Berlin, Cape Town, Chicago, Copenhagen, Edinburgh, Houston, Melbourne, Singapore and Vancouver. With Houston having joined the Alliance one and a half years ago, this was the first time the Texas city has hosted BestCities Association Client Workshop, providing DCEB delegates with the opportunity to to inspect the city’s meeting infrastructure first-hand and share knowledge regarding Dubai’s own capabilities.

Dubai is ranked as first in the Middle East by the International Convention and Congress Association (ICCA). In 2013, Dubai has hosted prestigious events such as Sibos, which is the world’s premier financial services event with more than 7,500 delegates and the World Congress on Low Back and Pelvic Pain. In 2014, Dubai looks forward to events such as Congress of the International Society for Gynecologic Endoscopy and the World Engineering Education Forum.

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