35 attendees included representatives from ACC Liverpool, The ICC, Cvent, Encompass Events, The Brighton Centre, Manchester Central, IDentilam and The British Psychological Society.
This advanced technology, which is becoming more common in events to track delegate movement, enables devices to capture data on tags and transmit it to a computer system, without the need for physical contact.
The event was facilitated by Martin Jack, Managing Director of Think Different Events Ltd, whilst speakers included: Clemi Hardie, Managing Director of Noodle Live, and Greg Parmley, Chief Information Officer at Intellitix, who discussed the competitive advantages of RFID including reducing queues, limiting cash transactions and providing enhanced interaction through social media streams and email. Nigel Paine also provided useful tips which would enable event organisers to better understand the needs of keynote speakers and why it is important to work in partnership with the speakers to enhance the events they are asked to present at.
During the session, delegates were encouraged to engage via social media, with excellent feedback for all the speakers:
• Kevin McLoughlin @Kev_McLoughlin: Great presentation on #RFID and NFC for meetings and events by Clemi from @hellonoodle at @ABPCO meeting
• Sandra Eyre [email protected]_eyre: [email protected] great presentation from Clemi without all the technical jargon @abpco #Technophobia event #RFID #eventprofs
• Beejal Mann [email protected]: Covering some interesting topics @ABPCO #technophobia session @TheQEIICC
• The Beardmore [email protected]: RFID Potential at events huge enabling effective and efficient registration @abpco #technophobia
Martin Jack, Managing Director of Think Different Events Ltd, comments: “The aim of the TechNophobia workshops is to give professional conference organisers an overview of how some of the latest technologies can be successfully deployed across the events sector. By focussing on Radio frequency identification (RFID), we wanted to show that through its use, delegates can seamlessly become advocates for the events they are attending and help promote future events. Feedback from this session was very positive; everybody who attended was able to take away new found knowledge that will help improve the services offered across the industry.”
ABPCO’s TechNOphobia series has been developed to give PCOs hands-on experience, including practical demonstrations of new technology and case studies. They are suitable for all levels of knowledge and experience, and include an ‘amnesty’ to those who are uncomfortable with new event technology but are keen to understand more in order to advise clients.