Global sporting events drive Increase demand for incentive travel programmesUniqueworld, the UK’s premier M&I market event consultancy has seen a recent increase of destination management company (DMC) demand for sporting related incentive trips. “We have seen growing demand for small bespoke groups travelling to major sporting events - Brazil and the World Cup, New York for the Superbowl, Russia for the 2014 Winter Olympic games and even 2016 for the Euro Football Championships in France,” says Director and Co Founder Andrew Harvey.
With this increase in demand, Uniqueworld Destination Management (DMCs) has announced the addition of R&B Tourism in Dubai, a locally based DMC specialising in meeting and incentive (M&I) tailor made programmes since 2008. As a major contributor to Dubai’s events success, it is part owned with the leading Dhow Cruise Company in Dubai privately owning six boats and a desert restaurant with an amazing concept design specifically as an incentive product.
“Dubai and the UAE is an area well known to the UK market. With new and innovative developments over the next two years, we are looking to showcase a new side of this always attractive meeting destination.”
Uniqueworld’s tradition of working with new, innovative and emerging destinations carries on with the 2013 City of Culture ‘Marseille’ (LaFayette Travel DMC), The Adriatic jewel Dubrovnik (Atlas DMC) and Panama (IVI DMC).