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Food for experiential thought

Moving Venue logo and red arrows
The capital’s caterer Moving Venue has seen a 32% increase in experiential activity, underlining the importance of live events as part of companies’ marketing mixes.
Over the last 12 months, Moving Venue’s business model has moved beyond traditional banqueting and receptions towards larger scale, long-term programmes that enable delegates to immerse themselves in brand cultures. These marketing activities are recognised for fostering a closer relationship between brands and their intended audiences by appealing to them in a holistic fashion.

Accredited across one of London's most far-reaching site and venue portfolios, Moving Venue boasts an exemplary roster of clients - both agency and client side - including Breitling, GE Aviation and Honeywell. In light of the growth in the experiential sector, Matthew Quarendon has been placed in charge of overseeing Moving Venue's development of relationships with key marketing companies.

Moving Venue has worked across some of the world’s most prominent experiential events since 1992, boasting stand and pavilion catering partnerships at Farnborough, Paris, Singapore and Dubai Air Shows. General Electric, the eighth largest corporation in the Fortune 500, has engaged Moving Venue to cater for the company’s client chalets at both Paris and Farnborough Air Shows since 2008, creating an exclusive client experience with contemporary menus. Moving Venue has also been commissioned to provide evening reception events for Dubai Airports, generating a strong brand presence for both the sponsor and client.

Matthew Quarendon, Director of Moving Venue, comments: “Brands and their target markets have much more symbiotic relationships in the 21st Century. Moving Venue is committed to feeding their minds and bodies with amazing food at more than 80 venues in the capital, and we believe our catering service should be an extension of ‘the brand experience’ at any event.”

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