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Agency case studies

mclcreate’s conference solution empowers Swinton for the future

Swinton, the UK’s largest high street insurance broker, needed to launch a new direction and focus for the organisation. Event specialist, mclcreate, stepped up to the challenge, delivering a bold one day Annual Conference at the Hilton Birmingham Metropole Hotel in January 2016 that successfully focused the minds of all employees and marked the way forward for a bright Swinton future. 

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M&CO “Christmas in July” press day Case Study on The Arch London

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Dominique Gardiner, Senior Press Officer for M&CO, was given less than a months’ notice to arrange a “Christmas in July” press day. The press day was to showcase the company’s Christmas collection for fashion, children’s, men and home journalists bloggers and influencers. 

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AIM Group: SIAARTI 2015 – combining social media and innovation to increase participation and sponsorship

Client Challenge
Social media is a communications tool that is now required by audiences, which makes many associations still a little anxious of how to embark on this journey and manage the tools successfully.
SIAARTI (Italian Society of Intensive Care and Anaesthesiology) saw the opportunities offered by social media, but needed the guidance and expertise in order to make it strategic and successful, but mostly lasting far beyond the event itself and imprinting it in the way the association communicates for the future.
SIAARTI wanted to use it in order to increase interaction with participants, before, during and after the event, but also to create new opportunities for sponsors, reaching beyond the 2.350 participants at the congress and thus opening new fields for additional return-on-investment (ROI). 


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1st World Conference on Abdominal Wall Hernia Surgery

1st World Conference on Abdominal Wall Hernia Surgery

First Event Bringing the World to the Fight against Hernia Together

Creating something for the first time is never easy - especially when it involves the interests of five different leading associations in one field. AIM Group International had the challenge of placing the 1st World Conference on Abdominal Wall Hernia Surgery on the map, making it a successful event and one that would become a permanent fixture in the calendar for all professionals in the field.

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