Steve Brice Appointed Business Operations Director at The O2

AEG Europe has appointed Steve Brice as Business Operations Director of The O2. In addition to the commercial and operational running of the venue, his responsibility will be to increase corporate business.
Brice joins AEG Europe from Arsenal Football Club where he was Head of Hospitality and responsible for sales strategy, performance and development. He also managed the transition of hospitality, conferencing and banqueting from Highbury to Emirates Stadium, achieving a sales growth of over 500%.
Brice commented on his new role: 'The O2 has been the success story of the year and has firmly established itself as London's number one venue for music and sport. I want to maximise that success by doing what we already do well, even better. A key goal for me is to develop the extensive corporate possibilities that The O2 has to offer to the events industry.'