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inVNT launches London office, appointing Dina Green as UK Managing Director

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Category: Appointments

Created on Thursday, 10 May 2012 09:27

inVNT launches London office, appointing Dina Green as UK Managing Director

Leading US brand communication agency inVNT is expanding globally with the launch of a London office as part of an aggressive growth plan. This European division will be spearheaded by Dina Green, formerly head of live events at Gyro and Barclays, as UK Managing Director.

Launched in the US in 2008 as an ‘antidote’ to established events agencies, inVNT immediately carved a reputation for distinctive, strategically aligned creative content coupled with high levels of service and a flexible delivery model. The award-winning agency has an impressive portfolio of global clients including PepsiCo, General Motors, News Corporation, Merck, and Subway, to name a few. By the beginning of 2012, the agency had grown to over £30m in revenue and its unique partnership structure was established across their four offices in New York, Washington DC, Detroit, Jacksonville.

As the lead on the European expansion, Green will draw on her 15+ years of experience running PR and live events businesses, latterly as Head of Live at Gyro, working closely with clients such as Virgin Atlantic, Fedex, HP, Shell and American Express.  Prior to this Green was Group Events Director at Barclays PLC, overseeing a multi-million pound annual events programme at both corporate and product levels. Before Barclays, Green was CEO and founder of Custard Events Ltd., working with blue chip clients and agencies including Unilever, Arcadia Group, BT, British Gas, Ogilvy and BMB.

inVNT’s founder and managing partner, Scott Cullather, explains: “We recognise that there remains an unmet need in the global marketplace for strategic, creative solutions that are compelling, disruptive and cut through the clutter.  So we are keen to boost inVNT’s momentum as an agency, and enhance our level of service to existing clients by having a strong talent base in London from which to expand our offering across Europe. We are also looking at other key strategic opportunities in Asia and Latin America.”

Dina Green, UK Managing Director, inVNT said:  “I have genuinely been staggered by the quality and freshness of the inVNT offering together with their strength of vision. Over time, the UK market and creative agencies have become sleepy and stale and we are excited to throw down the gauntlet to the older, conventional agencies here.”

inVNT will operate from Soho offices and inaugural client projects are soon to be confirmed, as will the addition of an industry leading Non-Executive Chairman for the rapidly expanding business.