Former Best Western Chief, David Clarke, joins Procure Wizard
- Category: Appointments
- Created on Friday, 04 May 2012 10:42
Former Best Western Chief, David Clarke, joins Procure WizardDavid Clarke, former Chief Executive of Best Western Hotels, has been appointed as Non-Executive Director of Procure Wizard, a new technology company that delivers online purchasing solutions to the hospitality industry.
David Clarke was acknowledged for his role in transforming and re-branding Best Western during his six years as Chief Executive of the UK’s 6th largest hotel group. Clarke also hit the headlines when he took part in Channel 4’s ‘Undercover Boss’ where he worked in a variety of positions to see how the group was performing.
Commenting on his appointment, David Clarke, said “Procure Wizard is a really exciting company, bringing new thinking to the hospitality sector.
“I was really impressed with the Procure Wizard technology and its potential to transform procurement across the industry, which is still reliant on old-fashioned telephone ordering and invoicing.
“There are, of course, other providers in the market, but Procure Wizard was designed by an hotelier and this is reflected in a number of unique features which have been incorporated, over and above the basic purchasing technology, and these set it apart from other solutions available. I’m looking forward to working with William and his team to establish Procure Wizard as the leading purchasing solution for the industry.”
William Gorol, Founder and Managing Director of Procure Wizard, commented “We are delighted that David Clarke is joining the Procure Wizard team and he will be a great ambassador for the company. It’s a real coup to get an industry heavyweight like David on board and I’m sure he’ll be a great asset in helping create awareness about Procure Wizard, both within the UK and internationally.”
Procure Wizard is the brainchild of William Gorol, an hotelier with over 20 years experience in the industry, having worked with Scottish Highland Hotels & Macdonald Hotels among others.
He commented: “I understood first hand how difficult and time-consuming it is to keep tabs on what has been ordered & spent, the impact on margins & budgets and accurately reporting on these areas. I saw the potential for an integrated, online platform which would enable companies to manage and control purchases and purchasers, while also providing comprehensive reporting at the touch of a button.”
Since launching less than two years ago, with no customers or potential leads, Gorol has secured a number of high profile customers including Q Hotels, Barcelo Hotels & Patisserie Valerie. Procure Wizard is now used in over 150 venues with over 400 suppliers currently trading with their customers.