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Micebook is a new online supplier directory

An online MICE directory, claimed to be unique, was launched at The Meeting Show in London. Its founder, Chetan Shah, saw a need for this service during his years working as an event agent at well-known UK companies.

‘Organisers receive and make note of masses of information sent out by suppliers to the MICE sector’, he explains. ‘However, how quickly can they put their hands on it when they suddenly need access to it? How up-to-date is it if they are able to locate it?

‘I have launched MiCEBook’, he goes on, ‘to enable organisers to find a choice of suppliers in every area of need immediately’.

The new service, www.micebook.com, charges a fee to suppliers who present their services and who are then responsible for keeping the entry updated. Event buyers are able to access the data free of charge as and when they need it.

‘I am looking to have 4,000 to 6,000 suppliers of all kinds, from hotels to CVBs and airlines, on the site by next year. There are about 1,000 up and running now’, says Chetan.

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