Laurence Markham takes on marketing of growing PPHE GroupLaurence Markham was at International Confex 2012, where he told ITCM that he has moved from his job as Director of Marketing, United Kingdom and Ireland, but he hasn’t left the company. A new post has been created at the group’s HQ in London and he is the pioneer who has taken it. It is a new job in a company that has changed its name. Park Plaza Hotels is now PPHE Hotel Group and the change is significant, because it recognises that Park Plaza is just one of its brands and the HQ staff are also responsible for the art’otel properties and a brand special to Croatia, Arenaturist.
Laurence’s job title is now Director of Marketing, Europe, Middle East & Africa for all the properties of the PPHE Group – and he has a lot to keep him busy.
PPHE is a hotel group on the move.
He recounts: ‘Construction has started on art’otel Amsterdam. A new art’otel is well advanced in Hoxton, London. Its 350-bedroom 18 storeys are due to be ready for 2013’.
There are already three art’otels in Berlin, and others in Cologne, Dresden and Budapest.
‘They are not just art in name’, Laurence emphasises. ‘Each displays the work of an internationally known or a local artist. The Amsterdam property will even house a 10,000sqft art gallery’.
Art’otels can accommodate modest-sized meetings, but Park Plaza has facilities for large conferences. ‘Park Plaza Westminster Bridge’, he points out, ‘has the pillar-free Westminster Ballroom to seat 1400 delegates and another 31 meeting rooms, as well as over 1,000 bedrooms.
‘We are adding three Park Plaza properties in Croatia, one in Medulin and two in Pula’, he says as if to underline the fact that he is going to be busy in his new position.