Marc Webster, Head of Sales, explains how his managed group operates under five famous badgesA news announcement states that Jurys Inn Oxford has invested £10.8m in upgrading its facilities with a bigger slice of MICE business in mind. Not only have its 168 bedrooms been refurbished, but a further 72 bedrooms have been added plus a new Conference Centre offering 15 function spaces to cater for up to 300 delegates.
However, that is only part of the story. A lot more has been happening within the group and Marc Webster brings ITCM up-to-date.
Marc is the Head of Sales for Jurys Inn, which is much more than meets the eye, simply because his portfolio includes a total of 43 hotels which operate under five different but well-known badges.
‘They are’, he confirms, ‘Jurys Inns, Hilton. Doubletree by Hilton, Hilton Garden Inn and Crowne Plaza.’
His responsibilities have increased dramatically during 2016. The number of hotels has risen from 31 to 43 and function spaces have jumped from 205 to a total of 364.
There is an important theme running through the expansion. ‘For many years Jurys established a great reputation’, says Marc, ‘for good quality, value-for-money guestrooms in city centres. We catered for meetings, but they were mostly small-scale and for local businesses.
‘Now, with our massively extended facilities, we are able to provide everything needed for residential MICE events on a regional, national and global scale.
‘We can offer, he says, ‘the largest hotel meeting room in Scotland at the Hilton Doubletree Glasgow Central, which can seat 1,500 delegates. Jurys Inn Hinckley Island now boasts a Marco Pierre White restaurant - and another will soon be opened at the Oxford property.
‘We have properties in London and Edinburgh city centres and at Heathrow,Dublin Aberdeen and East Midlands airports. We have in recent months invested a total of £75m in the portfolio to ensure everything is in the right place at the right level for this future business.’
Most of the locations of the hotels are those that strike a chord throughout the world and are attractive to international delegates.
Obviously, Oxford has a global attraction and the refurbishments at Jurys Inn Oxford have been designed to tie in with the city’s fame not only as a university city but its heritage in motor manufacturing. Guestrooms have been themed with details reminiscent of the Morris Minor and the Mini Cooper.