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Merger between Eventia and IVCA to be decided in April


Simon Hughes, Chair of Eventia, tells ITCM what the merger can achieve

The Boards of Eventia and IVCA are keen to present a detailed proposal to their members in order to achieve a merger. A date has been set for as early as April to have the papers agreed ready to ask members to ratify them.
Eventia has a membership of organisations in the fields of marketing and communications, conferences and incentive travel, performance improvement and corporate hospitality.

IVCA is the International Visual Communications Association. It has a slightly bigger membership than Eventia, although many are individuals, working as freelances in film, video and live event production. It is expected that the total membership would approach 600.

Simon Hughes, Chair of Eventia, has told ITCM that the merger is to be recommended for several good reasons. It is commonly agreed, he suggests, that this sector of industry has too many representative bodies and mergers are to be welcomed where there are obvious affinities.

He also says that he and his colleagues have become more and more aware of how the landscape in the events sector is changing. The scope of work is expanding and communications are becoming a greater and greater ingredient of successful events.

‘In fact’, he says, ‘it is not unusual for people to be on the boards of both Eventia and IVCA, so great has the overlap become in the work of the two potential merger partners. There is a big crossover in what their clients expect of them’.

He goes to suggest that ‘a merger would strengthen the education programmes of the partners and their award programmes’.

Film and videos play a big part in events, including the recording of events for later showings. Similarly, the visual communications specialists spend a lot of time and money travelling around the globe with a volume of equipment. The two sides are frequently each others’ clients.

The merger idea has been circulating for about three years but has now reached a point of decision. As Simon puts it: ‘The sectors are changing more and more rapidly and we should make up our minds now that from now on we will develop hand in hand in order to keep up with the changes and provide together what our sectors require.’

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