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Lace up your sneakers for the IMEXrun at IMEX in Frankfurt on April 20th

After two sold-out editions in 2015 in Frankfurt and Las Vegas, the IMEXrun is back to accelerate business and networking opportunities through a fun run along the river Main. The IMEXrun event is developed and organised by sports by tlc, a company driven by its strong belief in the unique ability that sport has to enhance corporate responsibility, personal development and the promotion of a healthy lifestyle.

The fun run is supported by Riotur, Rio Convention & Visitors Bureau and Embratur and will take place on April 20th starting at 07:00 am.  

The third edition is again open to all and free of charge as Visit.Rio invites all visitors to participate and offers a custom T-shirt representing the colours of each participant’s nation. The participants can register online here:  

The IMEXrun is an important part of IMEX’s “Be Well at IMEX” initiatives. “Be Well at IMEX” includes a selection of health & wellbeing education sessions delivered at the Inspiration Hub on the show floor, the new Be Well Lounge which is a device-free space to take time out or join relaxation or mindfulness classes and an online wellness guide with useful tips including healthy food options on offer at IMEX cafés and exhibitor stands.  

“We are delighted to be working with sports by tlc to organise the IMEXrun again in 2016. Although it launched just a year ago, this event has already become an important part of the Wellbeing portfolio of the IMEX shows and is hotly anticipated by exhibitors and buyers alike. We expect spaces to sell out early! We are also grateful to Rio and Brazil for their continued support of this event” said Carina Bauer CEO of IMEX.  

Antonio Pedro Figueira de Mello, Rio de Janeiro Tourism Secretary, states: “This third edition of the IMEXrun is already becoming a tradition between the tradeshow participants where we can informally network with different industry players. It’s an excellent opportunity to showcase Rio de Janeiro and its tourism and events’ infrastructure and news.”

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