Taking place on Monday 18 April 2016, the day before IMEX in Frankfurt, PCMA is bringing its prestigious Business School to Europe for the first time.
As part of the show’s comprehensive education programme, PCMA Business School is aimed at those in executive positions and offers insight for both buyers and suppliers in the market.
Dr. Kaihan Krippendorff, renowned business strategist, consultant and best-selling author, will lead an interactive session on ‘The Outthinker Playbook – Devising Disruptive Strategies’.
This will explore how to cultivate new approaches to business thinking and how to adopt a fresh “outthinkers” approach in response to changes in business. Kaihan will help delegates to develop new strategic thinking habits for solving real challenges and reach “strategic clarity”. The innovative class is also CMP certified.
“In our industry it is important that we seek provoking outside perspectives, so we don’t fall into the trap of developing our strategies with the same myopic lens,” says Deborah Sexton, PCMA President and CEO. “The goal of each PCMA Business School session is to challenge our participants to consider different perspectives that will ultimately enhance their business acumen.”
Carina Bauer, CEO of the IMEX Group, explains: “Following the success of PCMA Business School at IMEX America, bringing it to Europe enables us to bring a high level of powerful industry education to a wide audience. The programme is part of our comprehensive education programme and focuses on innovation and strategic thinking, enabling professionals – both buyers and suppliers - to develop core business skills which are crucial across many sectors”.
Dr. Kaihan Krippendorff is a recognised expert on innovation, business strategy, and creativity and works with organisations including Microsoft, Johnson & Johnson, Citibank, L’Oreal, Kraft, and Experian. He regularly conducts programs as a faculty member of Wharton Executive Education and is an Adjunct Professor of Entrepreneurship and Strategy at Florida International University.
PCMA Business School is being provided free of charge to all participants, although pre-registration is required due to the anticipated demand for the programme. Registration will be available via the PCMA website - www.pcma.org – in the New Year.
IMEX in Frankfurt takes place at Messe Frankfurt from 19 – 21 April 2016.