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Poken partners with QuickMobile to launch a new leading-edge native conference and event mobile app

Stephane Doutriaux, CEO, Poken
Poken, the 360 Event Platform, has announced at IMEX-Frankfurt 2015 a partnership with event industry mobile app leader QuickMobile, to enhance Poken’s full-featured event tool offering. As a result of the partnership, Poken becomes a tier-one partner of QuickMobile’s technology, marketing and selling mobile event apps via Poken’s new “My Event Pro” solution.

QuickMobile’s enterprise mobile app and analytics platform enables event organisers to create more engaging meeting experiences for all stakeholders, and has the flexibility and scalability to fit any kind of event, regardless of size.  

To date, Poken has been offering its clients a full-featured responsive mobile website accessible on any smart phone including Blackberry. To take this offering to the next level, Poken’s complete end-to-end toolset for event managers is now enhanced with, My Event Pro, a fully configurable native event app for iPhone and Android.  

My Event Pro leverages QuickMobile’s technology to provide more than 40 different components to Poken customers that allow them to engage audiences, distribute and manage content in multiple languages, promote company brand, connect attendees, integrate with all social platforms, gather real-time audience feedback and more. My Event Pro also offers powerful analytics that let event organisers drill past typical data such as number of downloads or platforms in use to understand individual attendee behaviour. With this data, event owners can make on-the-fly enhancements to influence behaviour, strengthen engagement with individual attendees during the event and measure event performance to help determine ROI.  

Poken CEO Stephane Doutriaux says: “We are thrilled to be partnering with QuickMobile, a pillar of the event app industry. Its solid mobile event apps and knowledge have not only made the company a leader in terms of presence and market share, but also means it wrote the book on the way mobile apps are adding value to events today. By partnering with QuickMobile, we aim to further develop the digital and physical event experience for attendees, exhibitors and organisers, as we have been doing successfully for the past eight years.”  

Poken’s event tools integrate with third-party registration systems and other core event services, helping drive engagement and sponsorship revenue through ‘touch-to-collect’ technology and gamification. Boosting conversations and exchanges between attendees and exhibitors before, during and after an event, Poken’s core event tools and services include event website creation, registration, attendance tracking, meeting scheduling, matchmaking and advanced lead generation.  

QuickMobile’s Managing Director of Channels, Scott Lockey, says of the partnership: “Poken is a key innovator in the event space, having shown its ability to bring unprecedented value to industry clients. We are happy to be joining forces with a leading-edge partner who has pushed technology innovation beyond traditional ways, and developed new services that better serve the market.”

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