The aim of the project is to strengthen the message that, rather than engaging in fierce competition with one another, Estonian suppliers work in tandem to guarantee clients the best possible outcomes for their events.
'Blue badgers' will be visible at trade shows, sales missions and industry events, and will be on hand at hotels and venues to greet fam trip and site inspection guests.
The badges were first introduced at the Meet Estonia fam trip in April, where they were worn by every supplier involved. The concept received a positive response by attendees, who noted that the badges made it easier to recognise suppliers at site visits and networking events, while also showing that the destination indeed works as one unit.
“It was an excellent effort by everyone to showcase Estonia,” said Steve Huxham, one of the fam trip attendees. “The blue badges speak the truth - everyone involved in any way does seem to be part of a co-ordinated team."
A major component of the message is the huge advantage in being such a small destination. As the country's population is just 1.3 million, chances are that suppliers have already developed strong working relationships, and meeting special requests is usually easy, since the people that can make them happen are easy to find. Arranging a high-profile VIP to open a conference is also rarely a problem. The country's president, Toomas Hendrik Ilves, has already opened several international association conferences this year.
The IMEX Trade Fair, held in Frankfurt May 19th-21st, marks the first time the badges will be worn internationally. Meetings industry professionals at IMEX are invited to meet Team Estonia at stand G220 to see the badges first hand and discuss the Team Estonia concept.