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sports by tlc announces IMEXrun inspired by Rio!

IMEXrun route
Inspired by the Olympic city of Rio de Janeiro, sports by tlc, an event specialist that focus its activities on sports-related solutions on the Iberian-Peninsula and Latin America, presents its new sportive concept: IMEXrun. The 5km running will take place at 07:00 am on May 20th on Frankfurt´s river side, during IMEX, one of the most important fairs for the MICE tourism segment that will happen from May 19-21 in Frankfurt, Germany.

The IMEXrun concept was developed by sports by tlc, driven by its strong belief in the unique ability that sport has to enhance corporate responsibility, personal development and the practice of a healthier life. sports by tlc is committed into taking sports party in business life and have started to challenge international companies and worldwide events like IMEX.

The IMEXrun main sponsor is the wonderful City of Rio de Janeiro, through Rio´s City Hall of Prefeitura do Rio, Rio Tur and Rio Convention & Visitors Bureau. This initiative will not also be inspired by Rio´s famous healthy and sportive lifestyle, but will also promote RIO as a destination for sports practices with an eye on the post-Olympics 2016.

IMEX, the sponsors and sports by tlc will be promoting and challenging visitors from all over the world to join this 30 to 45 min, corporate run street circuit that is totally accessible to all running levels.

Registration is free and can be done through this link:

All the runners will get a Free Rio T-shirt and a typical Brazilian Breakfast in the end of the race, full of healthy Brazilian products.

The IMEXrun route will take the participants along the Main riverside, for a scenic 5km long run. The meeting point will be in the garden area by north side of the Friedens Bridge. The site is easily accessible, just 10 minutes walking distance from the Frankfurt Messe and the city center hotels.

The IMEXrun will be one of a wide variety of IMEX’s wellbeing features which are new for IMEX in Frankfurt 2015 and form part of IMEX’s sustainability initiatives. The IMEXrun highlights the importance for busy professionals to participate in physical activity and lead a healthy lifestyle. The IMEXrun is a small step to help IMEX attendees balance an intense week of business with healthy sports activity, provoking a change in behavior for an active and healthier life! IMEX in Frankfurt takes place 19 – 21 May, for more details visit

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