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Leipzig at IMEX 2014

From 20 to 22 May 2014, IMEX – the world’s biggest trade show for meetings, incentive travel and events – will be held in Hall 8 at the Messe Frankfurt exhibition center. More than 3,500 exhibitors from 157 countries are expected to be there. The initiative project ‘Feel the spirit ... do-it-at-leipzig.de’ will be presented by Leipzig Tourismus und Marketing (LTM) GmbH at the Germany booth of the German Convention Bureau e. V. (GCB). Together with the CCL Congress Center Leipzig, the Porsche Leipzig GmbH and the Leipzig Zoo GmbH, the city’s great variety of conference and congress options will be introduced to the international trade visitors.

Over the past few years, Leipzig has become one of the top congress destinations in Germany and Europe. This is also reflected in the annual report of the International Congress and Convention Association (ICCA), the world’s leading association of the meeting business, which was published in mid-May 2014. Among the German cities Leipzig occupies an outstanding fourth place, after Berlin, Munich and Hamburg. In the international ranking, the Saxon metropolis is number 106, and in Europe number 59.  

The ICCA report ‘International Association Meetings Market Report (country and city rankings)’ presents the trends of the international congress business and lists countries and cities according to the number of international association meetings. The list only includes events that meet specified criteria: The meeting must at least have 50 participants; it has to be a regular event and must rotate between at least three countries. In 2013 Leipzig hosted 22 congresses that met these standards. Germany once again asserted its number one position as Europe’s most important congress destination.

The excellent position in the world-wide ranking is also a result of the successful cooperation of 47 suppliers in the marketing initiative ‘do-it-at-leipzig.de’, which since 2000 has been promoting Leipzig as a meeting destination. The project partners share the marketing costs and join their marketing activities for Leipzig as a destination for conferences and congresses, and they support event planners with their knowhow. The brochure ‘Meetings & Events in Leipzig’, the service portal www.do-it-at-leipzig.de and the project ‘Hidden Leipzig’ are important results of this cooperation.  

Leipzig’s core competences are one important aspect more when bidding for conferences, especially in the fields of health management and biotechnology, energy and environmental technology as well as automobile industry.  

With a growth of 8.7 percent Leipzig again set a guest record in 2013, counting almost 2.7 million overnight stays. Approximately 70 percent of the overnight stays come from business travellers. Participants of congresses, conferences and events have an essential part in this. This trend is likely to continue in the next few years, since with the opening of the Zoo congress hall, the 600th anniversary of the University of Leipzig’s medical faculty as well as the anniversary ‘1000 Years of Leipzig’ in 2015 further mega events are coming up.

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