Stand award winners at International Confex 2010

Marked trend towards practical, business-like designs, making every penny count

The stands that won awards at this year’s Confex at Earls Court in February showed that the exhibitors had been determined to make every penny count. Designs were practical, simplified and intended to attract visitors but also to provide convenient, comfortable facilities for serious business discussions.

Once again ITCM was invited to judge the international stands within four different categories. The winners were: Turkey (Best International Destination); Jumeirah Hotels & Resorts (Best International Venue); Czech Tourist Authority (Best Stand, Shell Scheme); and Denmark (Best Stand, Space Only);.

Turkey created an excellent bright and welcoming effect with lots of white, including the furniture. Jumeirah made the most of a small space with a clever semi-roof that was open but created a sense of privacy as required.

The Czech Tourist Authority once again had a modest but effective and busy shell stand, nicely linking an emphasis on South Moravia with plentiful wine from that region.

Denmark had a unique simple space with no superstructure but with colourful circular seating. Jonathan Cohen, Denmark’s London Office Marketing Manager - Business Events, explained that by reducing the construction cost, there was more budget for a bigger floor area.

Jonathan Cohen, Denmark’s Marketing Manager - Business Events, and Margit Klemmensen, Project Manager, Conference & incentive Travel, showed how relaxed visitors could be at their unique stand

The attendants on the Czech stand were delighted to hear they had won