‘Hot’ status for London’s St Ermin’s Hotel
- Category: Hotel
- Created on Tuesday, 01 May 2012 15:24
‘Hot’ status for London’s St Ermin’s HotelThe newly restored and redesigned St Ermin’s Hotel in St James’s Park, London has been included in Conde Nast Traveler‘s 2012 Hot List of 100 best new hotel openings worldwide.
“With such phenomenal global competition the whole team at the St Ermin’s is delighted to have received this prestigious recognition”, commented General Manager, Douglas McHugh,
“Our aim throughout was to revive the style and fortunes of this original Westminster grande dame and put her back on the map for both local and international guests. We stayed true to the St Ermin’s original Grade II architecture and quirky character, but brought her right up to date in terms of style, comfort and friendly, five star service.”
After twelve months the £30m transformation is paying dividends; average room rate has doubled, the client base stronger and the hotel consistently competitive across their central Westminster/St James’s Park set. Parliamentarians and blue chip corporates dominate midweek with upscale leisure travellers primarily from Britain, USA, Italy, France, Spain, Canada, Australia and New Zealand taking over at week-ends. Guest feedback fully supports the repositioning; on TripAdvisor the hotel now ranks 27th, up from 451 at reopening amongst the 1,062 London hotels listed.
April saw completion of the hotel’s third and final wing, bringing the full complement of 331 rooms and suites on line and May sees the opening of the Caxton Terrace, an al fresco seafood venue for the Summer. In June the inaugural St Ermin’s Hotel Intelligence Book Award will be announced, recognising the hotel’s long and rich connection with British and international intelligence communities.
The first British hotel to join the MGallery Collection of exceptional hotels, accommodation at the St Ermin’s Hotel starts at £209 + VAT per double room.