‘Life's a Beach' at InterContinental Fiji
- Category: Hotel
- Created on Friday, 20 April 2012 09:30
‘Life's a Beach' at InterContinental FijiIndian broadcasting television network, NDTV filmed the TV show ‘Life’s a Beach’ at InterContinental Fiji Golf Resort & Spa recently. The leading lifestyle channel airs to a cumulative 1.3 million people, and is a great way to showcase Fiji to audiences in India.
‘Life’s a Beach’ scours the globe for the best in luxury accommodation, spa, and dining by the water’s edge, and has quickly become one of NDTV’s top rated programs. For the first time in the series' history the show will feature golf, as anchor Ms. Karuna Ezara Parikh takes lessons on Natadola Bay’s Championship Golf Course.
“We are pleased to support Tourism Fiji’s recent initiative to elevate Fiji’s profile as a tourist destination to international markets,” said General Manager Scott Williams.
The crew also recently visited Kenya, Dubai, Spain, Malaysia, Thailand, Mauritius, Maldives, France, Japan, and Israel.
“This segment will give both the resort and Fiji Tourism huge exposure on a typically very expensive advertising medium”, continues Mr. Williams. “This is an invaluable opportunity to introduce Fiji to new markets and strengthen the tourism industry”.