Radisson Edwardian invites customers to ‘Check In, Check Out Later’ with Foursquare and Facebook.
- Category: Hotel
- Created on Wednesday, 29 June 2011 15:14
Radisson Edwardian invites customers to ‘Check In, Check Out Later’ with Foursquare and Facebook.London hotel group Radisson Edwardian is once again leading the technological pack with ‘Check In, Check Out Later’; a brand new scheme using Foursquare and Facebook Places. The scheme, which rolls out today and runs until the 31st July, will give digital-savvy consumers the opportunity to extend their checkout by up to two hours by ‘checking in’ to one of Radisson Edwardian’s twelve London hotels or Manchester hotel via location based social media apps.
The scheme which was developed by Radisson Edwardian and digital agency ISpy, integrates on-line and off-line marketing and will be promoted via Radisson Edwardian’s current client base and its social media channels - http://www.facebook.com/RadissonEdwardianHotels, http://twitter.com/Rad_Ed_Hotels; http://www.radissonedwardian.co.uk/blog/.
Amy Clarke, E-commerce Manager for Radisson Edwardian commented “We’re constantly looking for ways to enrich the hotel experience for our guests and this was a great opportunity to once again connect an online interaction with an offline benefit. Checking in on Facebook or Foursquare has been popular with our guests, so rewarding them with a couple of extra hours in bed seemed like a nice way to say thanks.”