If the MICE sector were to be judged on its specialist exhibitions, then it would be declared a boom industry. No country now feels complete without its specialist incentives, meetings and exhibitions fair. And most of the local shows that are already established have visions of growing into truly international events.
But, in the light of the current cutbacks in the global travel business, exhibitors are being very careful about their budgets – and exhibition visitors are also controlling the amount of time they spend away from their desks.
However, the argument is very strong in favour of exhibitions. Destinations and their hotels, airlines and conference centres need to hold on to their existing customers and to pitch to new ones. Event organisers have to keep up-to-date on what is on offer, because change is at the very heart of this sector of business.
It is very cost-effective for scores, hundreds and even thousands of suppliers to be able to come together with large numbers of buyers under one roof in the space of two or three days.
And the exhibition organisers are very aware that Return on Investment – in terms of time as well as money – is vital to their exhibitors and their visitors.
Hosted Buyer schemes, providing free transport and accommodation for selected buyers, combined with computerised matching of seller to buyer are now more important than ever and are seen to be the way to success for the shows.
ITCM lists here important MICE shows throughout the world. Those shows with an enhanced entry provide you with more detail. Just click through to their special pages.
|IT&CM - India||Delhi||India||August 2016|
|ibtm latin america||Mexico City||Mexico||7-8th September 2016|
|CIBTM||Beijing||China||7-8th September 2016|
|Square Meal London||London||UK||21-22nd September 2016|
|IT&CMA||Bangkok||Thailand||27-29th September 2016|
|IMEX America||Las Vegas||USA||18-20th October 2016|
|Venue Expo||Liverpool||UK||8-9th November 2016|
|Barcelona||Spain||29th November -1st December 2016|
|Conventa||Ljubljana||Slovenia||18-19th January 2017|
|Eventex||Dublin||Ireland||25-26th January 2017|
|IBTM Arabia||Abu Dhabi||UAE||7-9th February 2017|
|CONVENE||Vilnius||Lithuania||8-9th February 2017|
|SATTE – South Asia Travel & Tourism Event||Delhi||India||15-17th February 2017|
|Asia-Pacific Incentives & Meetings Expo (AIME)||Melbourne||Australia||21-22nd February 2017|
|Business Travel Show||London||UK||22-23rd February 2017|
|ACE of MICE||Istanbul||Turkey||22-24th February 2017|
|Event Production Show||London||UK||1-2nd March 2017|
|International Confex||London||UK||1-2nd March 2017|
|ITB Berlin||Berlin||Germany||8-12th March 2017|
|Moscow MICE Forum||Moscow||Russia||13th March 2017|
|IT&CM China||Shanghai||China||18-20th April 2017|
|Arabian Travel Market||Dubai||UAE||24-27th April 2017|
|Frankfurt||Germany||16-18 May 2017|
|Conference and Hospitality Show||Leeds||UK||4th April 2017|
|The Meetings Show UK||London||UK||13-15th June 2017|