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Big investment in a conference hotel in New York

Sheraton Times Square New York exterior

Michelle Chenery reports on the $180m renovation of the Sheraton New York Times Square

A $180m renovation has re-invigorated this property and its MICE facilities, giving a fresh new contemporary feel to the property. Located between Central Park and Times Square on 7th Avenue in the Midtown business and entertainment district, you can go from a meeting straight to a famous uptown restaurant in a matter of minutes.

Boasting an impressive 1,781 rooms in total, including 206 club level rooms, 31 suites and 43 possible meeting spaces totalling 60,000sqft, spread out over 50 floors, housed within a 1960’s building designed by Morris Lapidus, it once stood as the tallest concrete-framed building in New York City and is still as impressive today as it was when it first opened in 1962.

It doesn't feel so big when you are inside. There's a certain buzz no matter the time of day, just like the city itself. The lobby offers a [email protected] lounge, with several PC workstations and printers for use by guests, a Starbucks and complimentary Wi-Fi. There is access the hotel’s Hudson Market restaurant for a buffet breakfast or lunch during the day. At night it transforms into the Hudson Burger Market.

There are 6 different categories of rooms. All have been renovated from floor to ceiling with sleek new furnishings, window treatments and lighting as well as totally redesigned bathrooms. All are smoke-free and they feature Sheraton Sweet Sleeper Beds, 37-inch flat screen HD TVs, redesigned nightstands with built-in power panels, wireless high speed internet access, all new heating and coiling for individual climate control, Shine for Sheraton bath amenities and large work desks with dramatic views of the city.

Superior rooms of 23sqm start on the 30th Floor. Sheraton Club give views from the 44th floor and higher. Guests enjoy upgraded amenities and complimentary access to Sheraton Fitness and to the Sheraton Club Lounge that serves a complimentary breakfast, a variety of beverages and afternoon canapés, plus computers, a printer and complimentary high speed Wi-Fi. The Parlor rooms offer space for smaller gatherings and have a Murphy bed that can be folded away to maximise the space in the room. They can also be booked with connecting guest rooms. The Executive Suites feature separate bedroom and living room and a space for small gatherings, with an additional 37-in flat screen TV.

On the 21st floor a private hallway leads to the marble floor entrance of the Presidential Suite. It has spectacular views of 7th Avenue through tall windows, a view specially designed by Morris Lapidus. The suite is can host up to 40 people in the 600sqft living room, has a 50-in flat screen TV and a bathroom just off the entryway to ensure privacy from visitors. In-room catering can be provided from nearby service kitchens.

Located on the 45th floor is the split-level Penthouse Suite. Its sitting room boasts views of Central Park and Times Square, a large dining room can cater for up to 10 for dinner served from the full kitchen and a private office is a quiet work environment.

As much as $20m has been newly invested in the hotel’s meeting facilities. There are 43 rooms, including the stunning new Metropolitan Ballroom that can cater for a reception for up to 2,500 guests and can open into the Central Park Ballroom. One floor of the Sheraton New York Times Square Hotel is dedicated to the Executive Conference Center, a standalone facility offering complete privacy. It measures a total of 11,000sqft, comprising 13 function spaces for from 20 delegates up to 140 theatre style per room.

The hotel's green initiatives include eMenus that allow planners to explore, organise and budget menus online whenever they want. The rest of the meetings facilities are spread on the second, third and fifth floor, all accessed via lifts or via escalators from the hotel lobby and also via a private entrance. The hotel offers on-site audio visual services and high speed internet access for all events. Other facilities include state-of-the-art tele-conferencing capabilities at the Cisco Telepresence Suite.

The Sheraton New York Times Square Hotel can be recommended as a base for an incentive trip or a delegates’ leisure programme. Within minutes, guests can enjoy the bright lights and bustle of Times Square; good shopping; a show at the Rockefeller Center; impressive views from Top of the Rock; cultural visits to the Museum of Modern Art, Carnegie Hall and the Lincoln Center; and a tour of St Patrick’s Cathedral.

For further information on the Sheraton New York Times Square please visit:www.sheraton.com/timessquare

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