ITCM enjoys the buzz around myhotel BrightonAt least 50 young men raced by on roller skates, roller blades and skateboards, many with illuminations on their backs and hats. Then a group passed by dressed as if for a Carnival, the girls with coloured net stockings and the men sporting a variety of crazy headware.
It was a continuous parade and it was all past the window of Carluccio’s restaurant on the opposite side of the street to the myhotel.
The occasion? No occasion, just a normal evening in the Cultural Quarter of Brighton. Is there any other part of the UK that has such a buzz?
This was, apparently, a neglected downtrodden bit of Brighton until about five years ago when it was earmarked for development. Now it is a honeycomb of restaurants, bars and about 300 boutiques. We saw one that seemed to be called: ‘This is not a butcher’s shop’.
The founder of myhotels, Andy Thrasyvoulou,was able to demolish an old multi-storey car park and with the aid of New York designer Karim Rashid erect in its place an 80-room, outrageously colourful hotel.
The eccentricity of the hotel and its unselfconscious way of doing its own thing perfectly suits this quarter of the south coast resort.
ITCM was shown round by Sarah Cameron, who hails from somewhere near Edinburgh. She is Sales Manager at myhotel Brighton and told us that it is one of a small group of three. The other two are in London: Bloomsbury and, of course, Chelsea.
The property is u-shaped, with Standard rooms facing inwards whilst Superior rooms look out onto the lively neighbourhood. There are also a number of grades of Suites, each with its own personality – all with colours that are not so much splashes as smashes.
You almost certainly wouldn’t have dared to use them in this way yourself, but they work and they give guests vivid memories to take away with them. There are three Studios in the hotel and one located around the corner of the street. Each of these is not simply a place to sleep – but described aptly by the hotel as a ‘sensory experience’.
Inside the hotel guests can enjoy a casual breakfast provided by the Small Batch Coffee company. Also on the hotel’s ground floor is the independently run Chilli Pickle Indian restaurant.
There are so many eating places within a few steps of the hotel that finding a cuisine to suit is no problem. Several widely differing eateries have arrangements with the hotel to provide catering for delegates in the hotel. The myhotel has a large popular ground-floor bar called the Merkaba that is available during the day as a break-out area or for a group lunch.
The hotel is very convenient for arrival by train and has its own underground car park on site. Visitor attractions such as the Royal Pavilion and, of course, the sea front are close by and were easily reached on foot even by ITCM’s oldest member of staff.