International Confex announces ‘Buyer Advisory Board’
- Category: Confex preview
- Created on Thursday, 26 April 2012 09:15
International Confex announces ‘Buyer Advisory Board’Following its success in March, International Confex, the UK’s premier exhibition for the event industry, has announced it’s Buyer Advisory Board for the 2013 show, a new initiative that will gain closer engagement with senior event buyers, and help curate the experience to meet the needs of visitors to the event.
The group already consists of senior buyers and thought leaders including; Leigh Jagger, CEO, Banks Sadler, Aileen Reuter, Marketing Director, HRD Grass Roots, Alexis Butler, Head of Creative Services, Zibrant, Rob Harrison, Director Group Strategy & Performance, Congrex, Jacqui Kavanagh, Managing Director, Trinity Event Solutions, Samme Allen, President MPI UK & Ireland Chapter, James Rees, President ICCA UK and Ireland Chapter, Paul Banham, Business Development Director, Crown BC, Jane Baker – Business Development Manager, CWT Meetings and Events, and Sue Potton – Managing Director, Sue Potton Associates.
The board will meet regularly over the next ten months to help evolve the show strategy and content.
“It is vital that International Confex, as an exhibition that serves the Meetings market continues to engage with our industry,” comments James Samuel, Event Manager, International Confex. “We see it as our responsibility to continue to immerse ourselves with the industry by working with the biggest brands and thought leaders.”
After a successful 2012 event which saw a noticeable addition of new initiatives including, Loyalty Buyer Programme, Association Day, Awards Day, PA Day as well as over 5000 pre scheduled meetings put through our system, the show is looking to continue to build closer dialogue with buyers and organisers of meetings and events.
Samuel continues, “This initiative gives us a fantastic opportunity to get into the mindset of what will allow buyers to justify spending precious time away from the office to attend our show. We have been delighted with the response we have received for the Advisory Board and we are looking forward to sharing the findings of our discussions and thus further enhance International Confex’s position as the market leader.”