The IVCA Awards 2012 launch Creative Breakthrough Award
Monday, 13 February 2012 10:08
The IVCA Awards 2012 launch Creative Breakthrough Award
The 2012 IVCA Awards, will launch the brand new Creative Breakthrough Award in association with drpgroup and Media Trust at this year’s ceremony, rewarding and recognising the best under-30 corporate communication professional at the gala IVCA Awards Dinner on 23 March at the Grosvenor House Hotel.The ceremony itself, which has undergone a revamp for 2012, includes a whole host of new categories with the Creative Breakthrough Award promoting new talent and new ideas in one of the UK’s most celebrated business sectors.
The Creative Breakthrough Award challenges entrants to produce a treatment for one of three live briefs from the charities’, Vision, CP Sport and Meeting Industry Meeting Needs. Each charity will select one winner to go forward with their entry to be judged 50% by an expert panel and 50% by those attending the IVCA Awards Dinner at the Grosvenor House Hotel on the 23rd of March. Entrants can be comprised of individuals or teams of up to three and those either in full-time education or the first two years of employment within the creative, communication or production industries. All entrants must be under 30 years of age.
The award is being run with the support of communications charity Media Trust which is offering each of the young finalists one day of pro-bono editing time at their offices with their in-house editor plus support from Jane Stephenson, Executive Producer of Media Trust’s award-winning production team, to help them produce a top quality film. Media Trust have also produced a hints and tip guide to help the finalists make their films and Caroline Diehl chief executive of Media Trust will form a part of the expert panel judging the award.
Dale Parmenter, managing director of the drpgroup who are producing this year’s ceremony, commented on the new award: “Throughout the communications industry, on both sides of the client and agency tables, we are running the risk of overlooking the importance of new talent. In difficult times, the instinct to protect yourself and your business can kick in with disastrous results for the training and development of young professionals and the promotion of the industry to potential new employees.
This award seeks to recognise the talent, innovation and skills that lie in the young people in the UK looking to forge a career in one of the country’s most interesting and dynamic industries. Recognition of young achievers will ensure the health of our field for years to come and maintain the innovation and new thinking which makes us the world’s foremost industry for communications.”
Details on The Creative Breakthrough Award and how to enter can be found at http://www.ivca.org/ivca/live/news/2012/ivca-creative-breakthrough-award.html.
