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ExecuStay® Midwest wins Corporate Housing Marketing Award

ExecuStay® Midwest was recently honored with a 2014 Tower of Excellence Award by the Corporate Housing Providers Association at its annual conference held in New Orleans. ExecuStay Midwest won in the category of “Most Creative Marketing” for a social-media based calendar photo contest, which led to high user awareness and engagement for the franchisee’s Facebook page.

The ExecuStay Midwest franchise, owned by The Transitions Group, provides corporate apartment solutions for stays of 30 days or longer in Arkansas, Iowa, Kansas, Louisiana, Missouri, Nebraska, Oklahoma and Texas.

Winning in the category for providers with more than 300 units, ExecuStay Midwest created a marketing promotion that generated significant traction for the company on Facebook, including an increase of 70 percent over the prior month for total unique visitors. Average daily total page impressions increased 72 percent over the same timeframe.

“ExecuStay Midwest utilized the power of social media to enhance their customer’s experience,” said Suzanne Guerra, director of owner and franchise services for Oakwood Worldwide®. “This contest generated a good deal of exposure for their Facebook page and engaged corporate clients, leasing agents and sales representatives in an effort to win some really great prizes.”

The Tower of Excellence Awards, now in its 12th year, recognizes outstanding CHPA member companies that demonstrate commitment, excellence and contributions to their company, CHPA and the corporate housing industry. Nominations are judged by a panel of association and marketing professionals.

“These awards help us showcase how CHPA member companies impact and improve the corporate housing industry as a whole,” said CHPA CEO Mary Ann Passi, CAE. “CHPA’s sole mission is to help its members succeed and it is encouraging to see so many of our member companies doing extraordinary things while growing their businesses and giving back to their communities.”

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