Airport & Airline
Etihad Airways and Swarovski team up for the airline's new onboard first class amenity kits
- Category: Airport & Airline
- Created on Monday, 09 May 2011 13:50
Etihad Airways and Swarovski team up for the airline's new onboard first class amenity kitsEtihad Airways, the national airline of the United Arab Emirates, has launched new amenity kits for male and female passengers travelling in First class on flights between Abu Dhabi and the following destinations: London; Paris; Geneva; Sydney; and Melbourne. In the following weeks, the new kits will be made available progressively across the airline’s First class long-haul route network.
• for women, a fashionable black cosmetic purse detailed with exclusive crystals by Swarovski and products from luxury brand La Prairie such as moisturiser, hand cream and lip balm; and
• for men, an exclusive black leather cufflink box with quality amenities, such as a shaving kit with Schick Xtreme 3 razor and shaving cream.
Further items include toothbrush and toothpaste, ear plugs, socks and eyeshades.
The amenity kits are designed to provide a comfortable in-flight experience during long-haul flights, though design and style were also a priority consideration. This was a first time airline amenity collaboration for Swarovski, responsible for the design of the female cosmetic purse, an attractive, custom design intended to be taken away for future use.
Lee Shave, Etihad Airways’ Vice President Product and Services, said, 'In our market research, we found that very few airlines are developing product suited to the needs of female travellers, so we created these separate amenity product lines to suit to the specific tastes of both our male and female guests.
'Further, the kits are complemented by high-quality tailored male and female loungewear, an offering exclusive to Etihad Airways First Class passengers. These offerings have been recognised as the best in the industry by prestigious accolades such as the recently awarded World’s Leading First Class by the World Travel Awards.'