Cheltenham top of Keith Prowse service ratings
- Category: Agency & Association
- Created on Wednesday, 09 May 2012 16:32
Cheltenham top of Keith Prowse service ratingsThe Cheltenham Festival has topped a guest satisfaction chart compiled by Keith Prowse, the UK’s hospitality leader.
In the category for ‘Level of Service’, the Festival, recognised as the pinnacle of the Jump Racing Season in the UK, scored an average rating of 93.91% across the four days of the event, placing it on top of a list which includes iconic events such as the RBS 6 Nations at Twickenham and The Championships, Wimbledon, Henley Royal Regatta and international cricket at the Kia Oval.
The Festival - taking place from Tuesday 12th to Friday 15th March in 2013 - also scored highly across other categories including; ‘Enjoyment of the Day’ (93.51%), ‘Event Documentation’ (88.28%) and ‘Quality of Food & Drink’ (86.47%).
The Front Runners Restaurant represents the frills and fun of hospitality at Cheltenham. Keith Prowse has launched the facility’s hospitality range for 2013, with prices starting from £339 per person for the glass fronted suite, including a four-course seasonal lunch and betting advice from top jockeys. Guests will be treated to a champagne reception and premium wines in the suite, which overlooks the spacious, light and airy facility which overlooks the final furlong. The package includes a top priced ticket which allows customers to enjoy the excitement as they watch the horses pass the finishing post.
In 2011 a survey of the UK’s most popular hospitality dates carried out by Keith Prowse found that the Cheltenham Festival attracts the most companies from far afield.
The research, carried out in collaboration with PH Group, part of Experian, analysed company demographics from standout events on the sporting and social calendar, including; Twickenham, the Kia Oval, Lord’s, Cheltenham Festival, Henley Royal Regatta, AEGON Championships and The Championships, Wimbledon. It was found that 75 per cent of companies attending the Cheltenham Festival are located 100km or more from the event - this was the highest percentage of any event surveyed.
Ted Walker, Head of Marketing at Keith Prowse said: “The results of our customer satisfaction survey reaffirm that Cheltenham Festival offers an elite level of hospitality that our customers have become accustomed to. The high number of rebookers for the 2012 Festival demonstrates that customers value service as a very important part of their overall experience when entertaining guests and this will characterise our 2013 offering.”