Sovereign Exhibitions invests in business growth
- Category: Agency & Association
- Created on Tuesday, 01 May 2012 13:55
Sovereign Exhibitions invests in business growthSovereign Exhibitions Ltd is demonstrating increased confidence in the Events Industry as its business grows and it continues to develop into new sectors. This goes hand in hand with a total review of its corporate identity, with a greater focus on communicating brand values and increasing awareness of its impressive offer to a diverse client base.
Since the appointment of new Managing Director Nick Iredale, in January, Sovereign has seen a 15% increase in staff as it expands its investment in business skills and puts Sovereign firmly on the map in terms of event design and build services.
Chief Executive Vincent McCullagh says, “Since Nick joined us we have had the time, expertise and resources to direct our business into new areas and sectors. The results of our business research have given us even more confidence in the exhibition industry, in both the UK and overseas. We have great expectations as to where this could take us in the future. We are already starting to see a real interest in our developments into true added-value services, such as audio visual, furniture hire and of course steelwork fabrication… and not just from our own client base… from our peers in the industry, who have the same requirements, and need a trusted partner”.
As part of its new direction, Sovereign has also developed its online marketing campaign. This will see the company communicating much more within the events industry, and indeed within other areas where Sovereign have great experience, such as TV set construction and museum and interior fit-out; of which these sectors can benefit via e-alerts and an increased social media presence.
“We’re looking forward to growing and sharing the identity and recognition that has helped us win and retain business in all the sectors we’re involved in, as well as having the opportunity to become part of the online communities that make up the industry and keep it thriving. We’re after as many viewers, friends and followers as possible!” Vincent added.